Tag: Yanwen Wang
“Key Policy Considerations for Reducing Public Consumption of Vice Products,” AMA
A new study in the Journal of Marketing shows that the effects of anti-smoking interventions vary significantly across brands.
Professors research whether negative political advertising works
Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.
Knowledge Creation: A look at current faculty research
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
