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ALUMNI
Meet Claudia Hanna Veysel: In the Business of Flavor
A Goizueta MBA alumna draws on culture, storytelling, and strategy to reimagine olive oil through her venture, Olive Oil Flights.
For Claudia Hanna Veysel 02MBA,...
Meet Ajar Rajbhandary: Building Brands by Owning the Outcome
A Goizueta BBA alum turned early setbacks into a fast-growing e-commerce business with full P&L ownership.
For Ajar Rajbhandary 20BBA, building a business has never...
IN THE NEWS
David Schweidel in Harvard Business Review: AI is Already Reshaping Brands—and Brands Aren’t Ready
Professor of Marketing & Goizueta Chair in Business Technology David Schweidel is featured in the March–April 2026 issue of Harvard Business Review as coauthor of “Preparing Your Brand for...
