Tag: Sandy Jap

Marketing professor Sandy Jap's book, "Partnering with the Frenemy," is mentioned in this report.

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Marketing professor Sandy Jap became the first recipient of the Sarah Beth Brown Professorship in Marketing.

John Brown grew up on a working farm in western Tennessee. Born during the Great Depression, the lessons he learned as a child “really...

More than 250 invited guests, including alumni and prospective business students, attended the inaugural #GoizuetaENGAGE women’s conference held in late October at the Southern Exchange...

Speaking with the Goizueta Business Library Blog, Professor Sandy Jap discusses her book on business relationships and how sometimes it's good to have "frenemies."

Professor Sandy Jap chats with the Atlanta Business Chronicle friends and "frenemies" in the business world. She has written a book on the topic.

Sandy Jap, a marketing professor at the Goizueta Business School, has received the 2016 Lifetime Award from the American Marketing Association's Interorganizational Special Interest...

If you’re looking for an experience that will change your life and the way you see the world, look no further. Housed in the Office...

The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, by Colin Shaw and Ryan Hamilton (Palgrave Macmillan). Shaw and Hamilton,...

ATLANTA — Sandy Jap, Professor of Marketing at Emory University, is the author of Partnering with the Frenemy:  A Framework for Managing Business Relationships, Minimizing...

Goizueta Professor Sandy Jap writes in a new book that sometimes business-to-business partnerships contain some unusual relationships. For example, it's not always best to work with a friend.