Tag: Ryan Hamilton

Why buy vintage? Reasons abound. It’s kinder to the environment. It’s usually cheaper. It’s back in style. But did you know it may also...

Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...

“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...

At Goizueta, each graduating class votes to honor excellence in teaching.  This year’s recipients are: BBA Distinguished Educator: Allison Burdette Full-Time MBA Best New Educator: Renee...

Associate Professor of Marketing Ryan Hamilton spoke with Wharton's Barbara Kahn about the rapid growth of Amazon—the online, retail giant.

Associate Professor of Marketing Ryan Hamilton and his co-author, Uma R. Karmarkar, received best paper honors for their work on consumers and decision making.

A groundbreaking new convenience store concept recently launched by Amazon is set to test the trajectory of how technology will be integrated in the retail industry going forward.

Associate Professor of Marketing Ryan Hamilton recently spoke with The Washington Post about the opening of the Amazon Go store in Seattle and what it could mean for the industry.

Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...