Tag: Faculty Research
The Alexa Effect: How the internet of things (IoT) is increasing...
Imagine this scenario. You’re out of coffee but with the click of
a button or a simple voice command, you reorder a two months’ supply...
Why are U.S. corporate boards under-diversified?
Research tells us that firms with diverse workforces
generally outperform those that do not. And in recent years, corporate America
has taken significant strides towards greater...
Is hospital advertising actually good for our health?
Hospitals
and healthcare organizations in the U.S. spend $1.5 billion on advertising
every year. It’s a topic that provokes lively debate and a certain amount of
controversy.
Medical
bodies,...
#GoizuetaKnows
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...
#GoizuetaKnows: Up close with Diwas KC
Healthcare delivery is a relatively untapped area in terms of academic investigation. This is perhaps a little surprising given the breadth of dimensions it...
#MeetGoizueta: Usha Rackliffe
When it comes to teaching, there are several philosophies and words of advice professors give their students. And for Usha Rackliffe, associate professor in...
Jegadeesh to CFOs: The capital asset pricing model still rules
Firms invest in various things: bonds, stocks or other
assets—new stores, new premises or even other firms. And they do so to earn maximum
value from...
Innovation: Should it always be a team sport?
Conventional
wisdom has it that innovation is very much a team sport. To create a
breakthrough innovation that is vastly more successful than its predecessors,
you need...
Scholar spotlight: Tarun Chordia
Tarun Chordia is fascinated by asset pricing and the mechanisms that undergird it. Pricing, he says, is absolutely fundamental to how capitalist economies function....
Knowledge Creation
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...
Big-data marketing initiatives help organizations capitalize on new growth, experts say
Technology and data give companies unprecedented insight into customer behavior and new ways to measure success.
The transformation has been so profound that companies can...
Exploring the efficacy of monetary incentives to motivate employees
Professor Karen Sedatole explains the four core principles of how and when to use pay and bonuses to improve employee performance
In a modern...