Tag: Faculty Research
Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...
The Journey of an Idea
Creativity is the lifeblood of innovation and cutting-edge business. During a Goizueta Effect Podcast, Jill Perry-Smith, senior associate dean of strategic initiatives and professor...
The AI Revolution: Opportunity, Ethics, & Impact
“I like to think of artificial intelligence (AI) like electricity because it’s being used everywhere–it’s essential,” says Karl Kuhnert, professor in the practice of...
Do Grammy-Winning Pop Artists Take More Creative Risks Than Their Runners-Up?
Taylor Swift has had a career marked by an evolution in sound and style. Swift emerged into the industry a country star and was...
Goizueta Faculty Rack Up Numerous, Prestigious Accomplishments
2022 was a busy year for faculty at Goizueta Business School. Below we highlight a handful of our accomplished faculty and their awards, recognitions,...
Real Fur? It’s Just Not in Vogue Anymore!
Back in 1994, animal rights organization PETA launched what would become one of the most iconic campaigns of the decade – and beyond. “I’d...
Unpacking the Innovation Process
Have you ever looked at a table or chair, stool, or other household item and thought, “I can use this another way”? If you...
Properties on Confederate-named U.S. Streets Sell for Less
Houses on streets that are named after Confederate figures or themes sell for 3% less than similar properties in neighboring areas, says a new...
Unattainably Perfect: Idealized Images of Influencers Negatively Affect Users’ Mental Health
Filters, Adobe Photoshop, and other digital tools are commonly used by social media “influencers.” These celebrities or individuals have a large follower base and...
Goizueta Business School Faculty Rank in the Top Two Percent of...
Seven faculty members of Goizueta Business School were listed in a study of the top two percent most-cited scientists.
Our faculty push boundaries -...
First-gen PhD Graduate Takes on Bold Research and Prepares for Professorship
When Leo Barcellos 22PhD first joined Goizueta Business School, he enjoyed meeting faculty, staff, and students who tried to guess, by listening to his...
