Tag: Faculty Research
Serving Markets: Inclusive Brands Stand to Benefit
Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last...
Goizueta Faculty and Staff Shine with Prestigious Accolades and Honors
In recognition of their outstanding achievements, Goizueta faculty and staff members have received numerous accolades this winter and spring, including recognition from renowned academic...
Is AI Censoring Us?
Artificial intelligence has been hogging headlines around the world in recent months. In late March 2023, an unprecedented coalition of tech CEOs signed an...
Associate Professor Emma Zhang Unleashes the Power of Data
Associate Professor of Information Systems & Operations Management Emma Zhang has long held a strong passion for data and analytics—a passion that led her...
Pride Month: Working to Help the LGBTQ+ Community Thrive
On campus and at the regional level, Goizueta contributes to securing and supporting LGBTQ+ rights as human rights.
In time for Pride Month, new research,...
The Voice of Alexa: How Speech Characteristics Impact Consumer Decisions
In the 2020 film “Superintelligence,” an all-powerful artificial intelligence attempts to take over the world, and it studies an average person, played by Melissa...
Can a Recession Boost Employee Job Satisfaction?
Will the United States tip into recession in 2023?
The jury for many remains out, though there are enough clouds forming on the horizon to...
How Colorism Impacts Professional Achievement
Melissa J. Williams is associate professor of organization and management at Emory University's Goizueta Business School. She investigates what happens when social identities collide...
AI-Generated Content is a Game Changer for Marketers, but at What Cost?
Goizueta’s David Schweidel pitted man against the machine to create SEO web content only to find that providing an editor with bot-generated content trounces...
What’s on Your Bookshelf?
Ready to add a title to your must-read list?
Emory Business is pleased to share the following inspiring books written by Goizueta faculty.
Wine Markets: Genres...
Goizueta Faculty Recognized with Awards for Leadership and Dedication
Goizueta faculty members continued to rack up major accomplishments this fall, including awards, recognitions, and appointments.
Goizueta faculty represent an incredible group of highly accomplished...
In a Noisy World, How Do Cult Brands Succeed with Viral...
“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...
