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Emma Zhang

Associate Professor Emma Zhang Unleashes the Power of Data

Associate Professor of Information Systems & Operations Management Emma Zhang has long held a strong passion for data and analytics—a passion that led her...

Pride Month: Working to Help the LGBTQ+ Community Thrive

On campus and at the regional level, Goizueta contributes to securing and supporting LGBTQ+ rights as human rights. In time for Pride Month, new research,...

The Voice of Alexa: How Speech Characteristics Impact Consumer Decisions

In the 2020 film “Superintelligence,” an all-powerful artificial intelligence attempts to take over the world, and it studies an average person, played by Melissa...

Can a Recession Boost Employee Job Satisfaction?

Will the United States tip into recession in 2023? The jury for many remains out, though there are enough clouds forming on the horizon to...

How Colorism Impacts Professional Achievement

Melissa J. Williams is associate professor of organization and management at Emory University's Goizueta Business School. She investigates what happens when social identities collide...
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AI-Generated Content is a Game Changer for Marketers, but at What Cost?

Goizueta’s David Schweidel pitted man against the machine to create SEO web content only to find that providing an editor with bot-generated content trounces...

What’s on Your Bookshelf?

Ready to add a title to your must-read list? Emory Business is pleased to share the following inspiring books written by Goizueta faculty. Wine Markets: Genres...
Goizueta's Full-Time MBA Ranked 22nd in U.S.

Goizueta Faculty Recognized with Awards for Leadership and Dedication

Goizueta faculty members continued to rack up major accomplishments this fall, including awards, recognitions, and appointments. Goizueta faculty represent an incredible group of highly accomplished...

In a Noisy World, How Do Cult Brands Succeed with Viral...

“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...

2022 in 10 Timeless Goizueta Stories

Every January, we look back at some of the Emory Business stories that shaped our community. Here are a few special moments from our...

Goizueta Faculty Member Uncovers Impact of Remote Learning on Educational Inequality

In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk,...

Price Image Formation: When is HILO low?

When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...