Tag: Faculty Research
Business Library Gets a New Look
Students and faculty are very enthusiastic about the renovations completed in the business library this summer, says executive director and business librarian Susan Klopper....
When Brand Quality Can Make a Brand Risky
As a brand's quality improves, consumers are more likely to buy the company's product—even at premium prices. But this good news in terms of a...
Goizueta in the News: April 15, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...
Bowman, Tripathi on Social Media
Last year Goizueta marketing professors Doug Bowman and Manish Tripathi were awarded a $55,000 grant from the Google and WPP Marketing Research Awards Program for their...
Goizueta in the News: Feb. 3, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here...
