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Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers

Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers

“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...
Celebrate Black History Month with Community-Focused Panel Discussions

Emory Celebrates Black History Month with Community-Focused Panel Discussions

In the coming weeks to honor Black history month, Emory University will host a series of meaningful events to encourage open dialogue with the community. The...
Jax Rideshare Empowers Individuals to Become Entrepreneurs

Jax Rideshare Empowers Individuals to Become Entrepreneurs

“For some of our customers, owning a car is out of the question, but renting a car that helps provide income can be a...
Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers

Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers

Six teams of BBA students in the Business Communication Strategy or “BComm” course acted as communication strategy consultants for Cricket Wireless, an Atlanta-based subsidiary of AT&T with...
Boldness defines first John Lewis Case Competition finalists

Boldness defines first John Lewis Case Competition finalists

The “good trouble” legacy of civil rights icon John Lewis permeated the first nationwide business case competition honoring him, created by students at Goizueta...
Business Analytics alumni team takes 6th place in international data challenge

Business Analytics alumni team takes 6th place in international data challenge

In late spring 2020, Sidi “Daniel” Liu 20BBA/MSBA received a LinkedIn notification about the 2nd IKCEST “The Belt and Road” International Big Data Competition. Co-hosted by several Chinese...
Ben Sigel 20BBA shares the bounty of local farms with those in need through his entrepreneurial venture Central MA Food Rescue.

Ben Sigel 20BBA links food with those in need

Having extra time on your hands during a pandemic can take on many outcomes. For Ben Sigel 20BBA, it was a catalyst to achieve a life...
John R. Lewis speaking at Emory University

From 2020 unrest, MBA students create John R. Lewis Racial Justice...

In response to the national reckoning in 2020 over racial inequities and deaths of George Floyd and others, students at Emory University’s Goizueta Business School led the creation...
Goizueta students aid faculty in developing SunTrust case study

Goizueta students aid faculty in developing SunTrust case study

In the fall of 2018, Omar Rodriguez-Vila received a call from J.B. Kurish, professor in the practice of finance and a former investment banker....
Dr. Haipeng Zhang 00MBA wins 2020 Sheth International Alumni Award

Dr. Haipeng Zhang 00MBA wins 2020 Sheth International Alumni Award

As this year’s recipient of the Sheth Distinguished International Alumni Award, Dr. Haipeng Zhang 00MBA (known to readers as Feng Tang and known to...
The Alexa Effect: How the internet of things (IoT) is increasing retail sales

The Alexa Effect: How the internet of things (IoT) is increasing...

Imagine this scenario. You’re out of coffee but with the click of a button or a simple voice command, you reorder a two months’ supply...
Goizueta encourages critical conversations on diversity, equity, inclusion, and anti-racism

Goizueta encourages critical conversations on diversity, equity, inclusion, and anti-racism

The year 2020 will be long be remembered for milestone events that have shaped our collective world view and opened our hearts to human tragedy. Amid...