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AI-Generated Content is a Game Changer for Marketers, but at What Cost?

Goizueta’s David Schweidel pitted man against the machine to create SEO web content only to find that providing an editor with bot-generated content trounces...

What’s on Your Bookshelf?

Ready to add a title to your must-read list? Emory Business is pleased to share the following inspiring books written by Goizueta faculty. Wine Markets: Genres...
Graham Jaenicke 14MBA

Top Tips for a Career Pivot

When a mid-career Goizueta grad reevaluates the trajectory of his or her career, big changes often occur. For Graham Jaenicke 14MBA, the newly honed skills...
Goizueta's Full-Time MBA Ranked 22nd in U.S.

Goizueta Faculty Recognized with Awards for Leadership and Dedication

Goizueta faculty members continued to rack up major accomplishments this fall, including awards, recognitions, and appointments. Goizueta faculty represent an incredible group of highly accomplished...

Honoring the Life of Martin Luther King Jr. Across Campus

On April 5, 1957, 28-year-old Martin Luther King Jr. spoke at Dexter Street Baptist Church in Montgomery, Alabama, to keep the congregation encouraged in...
Romin Williams 21BBA 22MSBA

Scholarship Opens Doors for This Business Student and All-Star Athlete

Passion, curiosity, and drive. When Romin Williams 21BBA 22MSBA entered Goizueta Business School as an undergraduate in 2017, he brought with him many of...

In a Noisy World, How Do Cult Brands Succeed with Viral...

“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...

Full-Time MBA Program Ranks 21st in Nation by Poets & Quants

The Full-Time MBA Program at Emory University’s Goizueta Business School ranks 21st in the nation, according to Poets & Quants. “At Goizueta Business School, we...

When B-School Meets the Arts

When students shuffled into Wesley Longhofer’s Business and Society class this August, they were expecting to learn about the social responsibilities of business—a class...

Welcoming 2023 with Positive Reflections and New Beginnings

As we say goodbye to an event-filled 2022, Goizueta Business School pauses to reflect on the great things its students, faculty, staff, and alumni...

Goizueta Faculty Member Uncovers Impact of Remote Learning on Educational Inequality

In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk,...

Goizueta Launches New MS in Business Analytics for Working Professionals (xMSBA)...

When Goizueta Business School launched its Master of Science in Business Analytics program in 2017, leaders set high goals for success. With compact and...