Tag: Michael Lewis
Goizueta professors release fan equity study
Manish Tripathi and Mike Lewis continue their work in fan equity with various rankings published regularly on the Emory Sports Marketing Analytics website.
As published by CollegeBasketballTalk:
On Tuesday, the Emory Sports...
Goizueta professors offer ‘bracket buzz’ predictions
Goizueta marketing professors Manish Tripathi and Mike Lewis are bringing a different twist to the traditional "March Madness." For this NCAA Men's Basketball Tournament,...
Sports Labor Strife Has Long-Term Effects
The following is a guest commentary from Goizueta marketing professor Mike Lewis.
As NFL owners and players continue their negotiations on a new collective bargaining...
Goizueta in the News: Jan. 21, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review...
Does Appearance Play a Role in Elections?
Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this -- at least subconsciously -- could include overall appearance.
Lewis has...
