Tag: Michael Lewis
Tripathi shares data to highlight NFL fan angst
Fans of the NFL's Washington Redskins are no strangers to frustration. The team enters Week 16 of the 2014 season with a 3-11 record...
MBA students examine financing plans for new Braves stadium
Next week the Atlanta Braves plan to host a groundbreaking ceremony for a new, $622-million stadium scheduled to open in 2017.
The team’s new home...
Goizueta faculty release 2014 college football fan equity ranking
Manish Tripathi and Mike Lewis of Emory Sports Marketing Analytics released their annual report on college football fan equity yesterday.
From the ESMA release:
Our approach...
Goizueta professors release fan equity study
Manish Tripathi and Mike Lewis continue their work in fan equity with various rankings published regularly on the Emory Sports Marketing Analytics website.
As published by CollegeBasketballTalk:
On Tuesday, the Emory Sports...
Goizueta professors offer ‘bracket buzz’ predictions
Goizueta marketing professors Manish Tripathi and Mike Lewis are bringing a different twist to the traditional "March Madness." For this NCAA Men's Basketball Tournament,...
Sports Labor Strife Has Long-Term Effects
The following is a guest commentary from Goizueta marketing professor Mike Lewis.
As NFL owners and players continue their negotiations on a new collective bargaining...
Goizueta in the News: Jan. 21, 2011
Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to review...
Does Appearance Play a Role in Elections?
Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this -- at least subconsciously -- could include overall appearance.
Lewis has...
