Tag: Michael Lewis

Winning the Super Bowl is certainly a boost to the NFL team that lifts the Lombardi Trophy. However, it doesn't guarantee universal marketing success. A...

Associate Professor of Marketing Mike Lewis says if the late boxer Muhammad Ali competed today he could cash in on millions of sports sponsorships that, unfortunately, weren't available in his time.

In February, Goizueta held its 11th annual Diverse Leadership Conference, welcoming former Georgia-Pacific and Medtronic executive James Dallas 04MBA as keynote speaker. Dallas, author...

Work done in part by Goizueta's Mike Lewis shows increasing cigarette taxes pushes some consumers to products with more nicotine.

"...said social media has been the jet fuel of fans' year-round demand for all things NFL. Even when there's bad news, there's just more to talk about, according to Mike Lewis, who teaches marketing at Emory University."

The Minnesota Vikings -- and their fans -- are certainly pleased by the team's placement in the recent fan equity rankings released by Manish Tripathi and Mike Lewis.

For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.

On the night of the WNBA Draft, the usual suspects could be found in the Atlanta Dream’s War Room at the Marriott Marquis.

For the past two years, Goizueta experts have analyzed the process of taking high school talent and converting it into NFL Draft picks.

A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...

Via International Business Times: Most experts believe Curry will win the award, which will likely be announced during the second round of the NBA playoffs....

A slew of negative press including domestic violence arrests, player brain injuries and -- most recently -- a possible cheating scandal has not affected...