Tag: Michael Lewis

For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.

The continual evolution of the analytics landscape made for new discourse through panel discussions and speaker presentations at the 7th annual Emory Marketing Analytics Center (EmoryMAC) Conference.

Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...

Associate Professor of Marketing Mike Lewis discusses how mascots mean community at most schools in a recent NCAA article.

Goizueta's sports marketing guru, Mike Lewis, tracks NFL fanbases via social engagement, home and road attendance, gear purchase and more.

In the Goizueta BBA capstone, students practice problem-solving skills in situations characterized by ambiguity. Challenging students to generate informed, well-researched recommendations integrating functional area knowledge, the capstone course—newly incorporated into the BBA core curriculum—aims to enhance a student’s capacity to engage in concrete, logistical analysis.

Associate Professor of Marketing Mike Lewis says big games -- and big wins -- can lift a team's brand recognition and fan equity.

Analytics guru Mike Lewis put on the politics hat this week, stepping away from sports to identify some of the issues with 2016 Election polls. "The problem with assumptions about party affiliation in an election like 2016, is that the underlying coalitions of the two parties are in transition," he writes.

Associate Professor Mike Lewis discusses how marketing interests for Olympic organizers and overseers sometimes conflict with those of athletes -- particular on social media.

Winning the Super Bowl is certainly a boost to the NFL team that lifts the Lombardi Trophy. However, it doesn't guarantee universal marketing success. A...

Associate Professor of Marketing Mike Lewis says if the late boxer Muhammad Ali competed today he could cash in on millions of sports sponsorships that, unfortunately, weren't available in his time.

In February, Goizueta held its 11th annual Diverse Leadership Conference, welcoming former Georgia-Pacific and Medtronic executive James Dallas 04MBA as keynote speaker. Dallas, author...