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Are American Fan-Based Businesses at Risk for Decreased Revenue?

Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor of...
Mike Lewis, professor of marketing

Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...

When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....