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Big sports paying attention to user streaming platforms

Via CNBC.com: Big sports organizations would have to figure out how to use the new technology to their advantage, Vrooman said. Usually, as technology evolves,...

Marketers coming together for annual EmoryMAC Conference

The 5th annual Emory Marketing Analytics Center Spring Conference will be held this Friday, March 20 at Goizueta Business School. Last year's event brought together more...

Tripathi shares data to highlight NFL fan angst

Fans of the NFL's Washington Redskins are no strangers to frustration. The team enters Week 16 of the 2014 season with a 3-11 record...
The Garnet and Gold Guys

Goizueta faculty release 2014 college football fan equity ranking

Manish Tripathi and Mike Lewis of Emory Sports Marketing Analytics released their annual report on college football fan equity yesterday. From the ESMA release: Our approach...
World Cup Soccer

Brand opportunites extend past World Cup

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score... As for Howard, “Tim...

Goizueta professors release fan equity study

Manish Tripathi and Mike Lewis continue their work in fan equity with various rankings published regularly on the Emory Sports Marketing Analytics website. As published by CollegeBasketballTalk: On Tuesday, the Emory Sports...
Digital Impact and Research

Goizueta examines digital impact and research

To explore the impact of digital on business, higher education, and its future, Emory Business asked six faculty members to share their thoughts on the...

Goizueta professors offer ‘bracket buzz’ predictions

Goizueta marketing professors Manish Tripathi and Mike Lewis are bringing a different twist to the traditional "March Madness." For this NCAA Men's Basketball Tournament,...

EmoryMAC Explores Power of Analytics

This year’s Emory Marketing Analytics Center (EmoryMAC) conference, held on March 23, 2012, delved into best practices in analytics, discussing possible models and metrics...

Year-End Awards Handed Out

Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2010-2011...

Evening MBA Program Hosts Open House

Goizueta Business School’s Evening MBA Program will host an open house April 5. Those interested in the program are encouraged to attend to gather information...

Goizueta in the News Feb. 25, 2011

Notable comments from Goizueta staff, faculty and students will be shared each week along with news on alumni, programs and rankings. Click here to...