Tag: Douglas Bowman

In an impressive display of scholarly muscle, Anthony Koschmann 16PhD, assistant professor of marketing at Eastern Michigan University, won first place in the Research Division at the annual Broadcast Education Association conference in Las Vegas and was selected to be the US representative at the International Marketing Trends Conference in Madrid, Spain, where ten other countries were also represented, including France, India, Germany, and New Zealand.

Alumnus Vijay Viswanathan 10PhD earned tenure this summer at Northwestern University. Viswanathan, associate professor and Department Chair of Integrated Marketing Communications in the Medill...

Professor Doug Bowman talks retailers, Black Friday and Cyber Monday.

Marketing professor Doug Bowman says customers will travel a distance for a shopping experience that malls -- at least in the traditional sense -- don't provide.

WABE news spoke with Mike Thornbrugh of QuikTrip and Doug Bowman, professor of marketing about QT's plans to open a gas-less gas station in Midtown. "They've...

Emory University's Goizueta Business School recently approved a change in its Executive MBA curriculum that allows for more customization and acceleration options. The weekend...

The road is not so smooth for Volkswagen these days. According to Reuters: Europe's largest carmaker has admitted cheating in diesel emissions tests in the United...

'The kids aren’t reading the signs, it is the parent and you are in some ways limiting yourself by saying a toy only belongs to one gender or another,' says Douglas Bowman, professor of marketing at Emory University’s Goizueta Business School.

“(Retailers) are under pressure to grow and… there are three generic ways to grow your business,” Professor Doug Bowman told the Atlanta Journal-Constitution. “Get new customers, steal customers and get current customers to buy more."

It's been a less-than joyful holiday season for the company that gave the world ice-skating polar bears and an iconic vision of a soft...

Goizueta’s inaugural Executive MBA Welcome Ceremony celebrated the incoming WEMBA and MEMBA classes of 2016. The event was held at the historic East Lake...

"It's not about data, it's about the stories you will tell with the data." Google's Saket Kumar spoke with an almost inspiring tone, encouraging the...