Tag: Douglas Bowman
Excellence in teaching
At Goizueta, each graduating class votes to honor excellence in teaching. This year’s recipients are:
BBA Distinguished Educator: Allison Burdette
Full-Time MBA Best New Educator: Renee...
Q&A: Bowman on marketing research trends, skills graduates need
Professor of Marketing Doug Bowman sits down with Business Librarian Ann Cullen to discuss his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better insights on consumer behavior.
