Tag: David Schweidel

A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...

As you sit down to watch your favorite show this weekend consider the effects. According to research from Emory's David Schweidel and a colleague at Maryland, it's not just about addictive behavior. Marketers need also consider the fallout.

If the head of digital for an organization reports to another member of the C-Suite, should it be the CMO or CIO?

Technology is a constant game-changer in business and in the world at large. Benn Konsynski, George S. Craft Distinguished University Professor of Information Systems...

Associate Professor of Marketing David Schweidel was honored recently by the American Marketing Association doctoral student special interest group (DocSIG) for his research productivity. DocSIG tracks...

Young adults, the recession, and narcissism Individuals who enter adulthood during a recession are less likely to be narcissistic, finds Emily Bianchi, assistant professor of...

David Schweidel, an associate professor of marketing at Goizueta Business School, looks at the present in identifying trends of the future. For example, presently, marketers have troves...

From political unrest to photos of cats, social media plays a key role in many an aspect of life. David Schweidel, an associate professor...

David Schweidel joined the Goizueta Business School faculty in 2012. His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation.

Until a few weeks ago, viral hits on the Internet mostly featured videos of dancing babies and frolicking cats. That changed with the ALS Ice...

As the digital world expands, learning the art of search engine optimization is more important for business students. David Schweidel, an associate professor of marketing...

Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2013-2014 academic year, professors...