Tag: David Schweidel
Knowledge Creation: A look at research from Spring 2017
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created new knowledge. To learn more, please visit goizueta.emory.edu/faculty.
Healthcare professionals show caution in social media
Associate Professor of Marketing David Schweidel spoke with the Atlanta Journal Constitution recently on personal social media use in sensitive professions, like nursing. It is of...
Content use — and demand — continues to rise on web
Associate Professor of Marketing David Schweidel discusses the rise of content-driven marketing, "clickbait" and the resources to maintain efforts.
Schweidel: Don’t expect Trump’s social media use to fade
Donald Trump will be sworn in as the next President of the United States on Jan. 20. Associate Professor of Marketing David Schweidel says that act alone won't change Trump's use of Twitter.
Schweidel: Facebook Live a new tool in consumer engagement
Marketing professor David Schweidel admits some executions may seem odd, but Facebook Live is a new -- and powerful -- tool for consumer engagament.
#BigBoulder conference offers big social data insight
This is where social data, innovation and big business meet. Associate Professor of Marketing David Schweidel is one of the conference organizers for the Big Boulder Initiative. Check out some of the commentary prior to more in-depth coverage from EB.com.
Schweidel: Pick the right benchmarks for social media
" “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making," says David Schweidel, associate professor of marketing.
Knowledge Creation: A look at research from Spring 2016
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Schweidel, colleagues find ads don’t resonate with binge watchers
Emory professor David Schweidel and colleagues have found that binge watching does not equate into more results for advertisers. NPR's "Hidden Brain" explores.
In campaigns, social media major but not only factor
Campaigns in the 2016 General Election are expected to funnel a record $4.4 billion into TV advertising. Goizueta's David Schweidel explains why TV is still big in a social media world.
The Inconvenient Truth about the Convenience of Technology
Technology is an integral part of everyday life, but are the conveniences it provides too habit forming for our own good? Learn more in the new Emory Business cover story.
Data breaches harm store brand, reputation
With holiday shopping on the horizon, online merchants and brick-and-mortar stores are gearing up for a busy season. According to eMarketer.com, US retail sales...
