Tag: David Schweidel
Minority owned businesses get a boost from MBA students
Each year, Goizueta MBA students work closely with a
range of companies and organizations to develop strategies to solve their real-world
business problems. These consulting projects...
Learning and adapting to the new world of business
Growing a business has never been easy. Today, it is particularly challenging.
The COVID-19 pandemic and the resulting economic crisis are rewriting the rules of...
Leadership awards announced
The winners of this year’s Roberto C. Goizueta Award for Leadership are Michael Battat 20BBA and Major Jason “J” Waidzulis 20MBA. Nominated by a...
Big-data marketing initiatives help organizations capitalize on new growth, experts say
Technology and data give companies unprecedented insight into customer behavior and new ways to measure success.
The transformation has been so profound that companies can...
“But did it trend on Twitter?” The Atlanta Journal-Constitution
The Bloomberg and Trump campaigns purchased the only two political ads that aired during Super Bowl 2020. Professor David Schweidel tracked the responses to those ads on social media.
Knowledge Creation: A look at the research of PhD alumni
With a look to the school’s future influence, the rigorous research methodologies imparted by Goizueta faculty are passed on to doctoral graduates. The following is a sample of recently created and ongoing new knowledge.
Marketing professor, colleagues explore use of text analysis
In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.
Schweidel: New regulations could lead to more niche marketing
Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.
Professors research whether negative political advertising works
Mike Lewis and David Schweidel of Emory University and Yanwen Wang of the University of British Columbia in Vancouver co-authored a study that found negative political adverting is more effective than positive political advertising in senatorial campaigns.
