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Professor of Marketing David Schweidel

Data and Analytics Make Things Tick in Business

When David Schweidel first entered college at the University of Pennsylvania, he thought he would become an actuary because of his interest and talent...

Does Electoral Campaign Advertising Actually Work?

When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.
The tug between protecting privacy and building brand loyalty

The tug between protecting privacy and building brand loyalty

The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter of...