Tag: Behavioral Insights

Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...

Assistant Professor of Organization & Management Emily Bianchi shows recession graduates are more ethical, less narcissistic and stay with companies longer in a new article from Harvard Business Review

Research from Assistant Professor Emily Bianchi suggests those with higher incomes may be more likely to live more isolated lives. In her TedExPeachtree Talk,...

Assistant Professor of Marketing Ward's comments to the AJC goes coast-to-coast. Her research includes gift giving and why we may not be as good at it as we think.

“I believe business schools should be in service to the business community,” James says. “We are about more than excellent academics for students or a consistent vehicle for career success. We are about adding value to the world through research, problem solving, and lifelong learning.”

Creating knowledge and helping businesses make better decisions is the impetus for faculty in the area of Behavior & Decision Insights.

The election of Donald Trump as the 45th president of the United States left many people wondering what lessons can be gleaned from an unpredictable and often polarizing presidential race. Goizueta expert Melissa Williams comments on possible challenges for women serving in the administration.

In recent years, under faculty leadership, Goizueta has undertaken wholesale curriculum updates designed to provide more industry-specific and contemporary coursework. Meet some of the new -- and very well-connected -- faculty in the classroom.

Assistant Professor of Organization and Management Melissa Williams' research on women and perceived assertiveness can be applied to presidential candidate Hillary Clinton.

According to operations research, retailers can increase market size and revenues by better understanding the factors that go into a buyer’s decision-making process. Nikolay Osadchiy, assistant...

Assistant Professor of Organization and Management Emily Bianchi spoke with NPR this week on new research tying some social behaviors to income.

Assistant Professor Emily Bianchi finds that people who move into adulthood during tough times -- like the Great Recession -- may not be so narcissistic later in life.