Tag: Behavioral Insights
An Opening Day Predicament—Will Baseball Fans Side with Billionaire Owners or...
A percolating labor showdown between well-heeled Major League Baseball team owners and well-paid baseball players threatens spring training and Opening Day. For the time...
Corporate Social Responsibility and Sustainability Initiatives Crucial to Brand Success
Sustainability and corporate social responsibility are crucial for brands. Consumers and stakeholders expect it, and brands must deliver it.
What exactly is socially responsible...
Do Wholesalers Discriminate Against AI in Procurement Practices?
If we deploy automation without thinking strategically about intelligence, too, isn’t AI likely to backfire on us?
Airplane manufacturer, Boeing, made headlines in 2019 for...
Research Reveals Uptick in Hostility Toward Black Americans During Tough Economic...
Goizueta Experts Encourage Business Leaders to Double Down on Diversity, Equity, and Inclusion Efforts.
Do recessions stoke racial tension? When there’s an economic
downturn, are White...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...
Scholarly research can be vital for running a business
It’s not every day a research paper sparks a stock sell-off on Wall Street.
The reverberations began shortly after Daniel McCarthy, assistant professor of marketing,...
Bockstedt discusses new online privacy laws with CNN
Associate Professor of Information Systems and Operations Management Jesse Bockstedt recently spoke with CNN International on updates to European Union online privacy laws. The...
Q&A: Bowman on marketing research trends, skills graduates need
Professor of Marketing Doug Bowman sits down with Business Librarian Ann Cullen to discuss his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better insights on consumer behavior.
Goizueta faculty weigh in on changing retail industry, Amazon Go
A groundbreaking new convenience store concept recently launched by Amazon is set to test the trajectory of how technology will be integrated in the retail industry going forward.
Coffee with…Michael Lewis and Michelle Andrews
For analytical sleuths like Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, the impact of branding is everywhere, from major league teams to politics.
Williams: Assertiveness comes with a price
EDITOR'S NOTE: This piece was originally published in The Wall Street Journal.
... We found that women weren’t penalized for assertiveness that was expressed through nonverbal...
James hosts 2017 First Day Town Hall event
Erika James, John H. Harland Dean of Emory University's Goizueta Business School, delivered her annual Town Hall address Wednesday afternoon to a capacity crowd of faculty, staff and students. James, who is entering her fourth academic year leading the school, took the opportunity to detail success stories from the past calendar year and inspire action as the school nears its centennial celebration.
