Allison Shirreffs
A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.
Why customers hold the key to a company’s true valuation
When determining a fair valuation for a company—especially
in anticipation of an initial public offering (IPO)—investors often rely
heavily on “top down” approaches focusing primarily on...
Know Your Network: Jessica Wicks 15MBA
Goizueta alumni hold more than a coveted degree from Emory; they also boast a wealth of life experiences and business know-how. In this ongoing...
Goizueta students aid faculty in developing SunTrust case study
In the fall of 2018, Omar Rodriguez-Vila received a call from J.B. Kurish, professor in the practice of finance and a former investment banker....
MBA students gain surprising insights with virtual leadership simulation
Learning by doing is one way to teach leadership skills, but
it’s not the only way.
With the MBA programs’ annual Leader’s Reaction Course outing
to...
Serial entrepreneur Charlie Goetz on why now is a good time...
Charlie Goetz, senior
lecturer in organization and management and distinguished lecturer in
entrepreneurship, is a serial entrepreneur, an active investor in more than a
dozen businesses, and...
Fort Benning partnership provides pathway to the MBA for military
In the fall of 2013, Goizueta Business School’s Julie Barefoot,
associate dean of engagement and partnerships, and Lieutenant General (retired) Ken Keen,
Goizueta’s associate dean for...
Evening MBA student helps build a voting coalition
During Georgia’s primary elections this past June, Abigail “Abbie” Greene 21EvMBA and three of her friends organized an effort to feed and hydrate Atlanta-area...
Tinder CEO Jim Lanzone on making the ultimate (career) match
Early in
2020, Jim Lanzone 98JD/MBA was
taking a bit of a break. After more than eight years serving as the president
and CEO of CBS Interactive,...
#MeetGoizueta: Lori Steffel 21BBA
The summer before Lori Steffel 21BBA arrived at Emory, she made a deal with herself. Unlike her jam-packed high school schedule, Steffel decided she’d...
The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter of...
Optimizing the delivery speed promise can boost sales
After the coronavirus pandemic forced most of the country
into lockdown, online shopping soared. According to CCInsights.org, by the end
of April 2020 there was a...
#MeetGoizueta: Abigail Greene 21EvMBA
During Georgia’s primary elections on June 9, Abigail “Abbie” Greene 21EvMBA and three friends decided they’d provide pizza and beverages to Atlanta-area voters as...
