Allison Shirreffs
A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.
Goizueta IMPACT Showcase Highlights Strategic Recommendations of MBA Teams for Client...
Messy, ambiguous business problems require strategic solutions, and Goizueta MBA IMPACT students learn firsthand how to tackle issues in the real world while building...
Alumni Innovate Telehealth in a COVID-19 World
With patients in need, Goizueta MBAs launched Emory Healthcare Telehealth.
Prior to the new coronavirus pandemic, investments in telehealth at Emory Healthcare in Atlanta,...
Creating Relationships that Bend the Curve and Transform Who We Become
David Nour 00EMBA, CEO of The Nour Group, cringes a bit when people refer to relationship building as a soft skill. A relationship economics...
Climate Change-Related Natural Disasters Impact Short-Lived Assets and Interest Rates
For decades, scientists across the globe have warned about the effects of climate change. Given that these changes—global warming, rising sea levels—happen over time...
Erin Lightfoot 21MBA on the Forefront of Vaccinating Georgians
Erin Lightfoot 21MBA is a student leader who oversees the largest mass vaccination site in the southeast at Mercedes-Benz Stadium in Atlanta.
New SPAC IPOs Inspire Happy Investors to Sign Blank Checks
SPACs are having a moment. 2021 is barely through its first quarter and the number of SPAC IPOs has surpassed 2020’s grand total of...
With Fluctuating Values, Bitcoin May Not Be Right for Every Investor
Cryptocurrency can be used to invest, pay bills, or to buy cars, but is it actually considered legal tender? More than 5,600 cryptocurrencies are...
Vaccination: The Supply Chain Challenge of Inoculation
Vaccinating upwards of 300 million Americans is a daunting logistical
challenge. According to the World Health Organization, a successful
immunization program is built on “functional, end-to-end...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...
Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers
Six teams of BBA students
in the Business Communication Strategy or “BComm” course acted as communication
strategy consultants for Cricket Wireless, an Atlanta-based
subsidiary of AT&T with...
Business Analytics alumni team takes 6th place in international data challenge
In late spring 2020, Sidi
“Daniel” Liu 20BBA/MSBA received a LinkedIn notification about the 2nd
IKCEST
“The Belt and Road” International Big Data Competition. Co-hosted by several
Chinese...
Why customers hold the key to a company’s true valuation
When determining a fair valuation for a company—especially
in anticipation of an initial public offering (IPO)—investors often rely
heavily on “top down” approaches focusing primarily on...
