Áine Doris
Áine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.
Suppliers, it’s time to rethink your customer base
You might have heard of the beer distribution game.
The idea is that a group of participants enact a four-stage
supply chain scenario. Some take...
Innovation: Should it always be a team sport?
Conventional
wisdom has it that innovation is very much a team sport. To create a
breakthrough innovation that is vastly more successful than its predecessors,
you need...
Exploring the impact of social protest on business
Social issues can polarize people. Whether political,
race-related or tied to civil rights, a cause strongly felt can encourage individuals
to stand up and take clearly...
Want to save on home loans? Just talk to your peers!
For most of us, finance is complex. Yet making financial
decisions is part of day-to-day life.
Take mortgages. Around 60 percent of U.S. households have...
Researchers urge: Learn from (someone else’s) experience
Measuring your performance as a business is critical. If you want
to grow and be successful, you need to understand what you do well—and not...
Real estate’s A.J. Steigman on the key moves to spotting opportunity
It’s
always about taking calculated risks. Whether it’s a game of chess or life in
general, every move you make has consequences.
So
says A.J. Steigman 08BBA....
Performance ratings: is calibration the answer?
Goizueta Professor of Accounting Karen Sedatole and colleagues from University of Missouri and College of William and Mary have published a study looking at the role of calibration committees in performance evaluation system.
Lewis examines venture capital risks, rewards and the role of networks
Startups are risky and, as most entrepreneurs will tell you, not for the faint of heart. But the lure of success is strong.
The startup...
Diwas KC on healthcare operations and improvements
Goizueta’s Diwas KC is committed to finding solutions for hospital operations that could translate into real improvements in terms of cost management. Here are...
Lewis on the good — and potential harm — in loyalty...
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...
Longhofer examines business, climate change
Climate change.
The UN international treaty on climate change dominated the headlines in 2017.
President Trump caused consternation for some, celebration for others, when in May...
Hamilton explores mindsets of consumers
Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...
