Áine Doris
Áine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.
Hiring More Nurses Generates Revenue for Hospitals
Underfunding is driving an acute shortage of trained nurses in hospitals and care facilities in the United States. It is the worst such shortage...
Hurricanes and Natural Disasters Linked to “Grocery Tax” for Lower-Income Americans
Research from Goizueta's William Schmidt uncovers the disproportionate impact of natural disasters on low-income families' access to essentials.
Global warming is accelerating severe weather...
Fake News, Fake Reviews: Building Trust with Online Shoppers
Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers...
Why Sluggish Turnover is a Bottleneck for Diversity in the Boardroom
Research by Goizueta’s Asa Griggs Candler Professor of Finance, Wei Jiang delves into the implications of corporate board inertia on diversity and innovation and...
Serving Markets: Inclusive Brands Stand to Benefit
Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last...
Is AI Censoring Us?
Artificial intelligence has been hogging headlines around the world in recent months. In late March 2023, an unprecedented coalition of tech CEOs signed an...
Can a Recession Boost Employee Job Satisfaction?
Will the United States tip into recession in 2023?
The jury for many remains out, though there are enough clouds forming on the horizon to...
How Colorism Impacts Professional Achievement
Melissa J. Williams is associate professor of organization and management at Emory University's Goizueta Business School. She investigates what happens when social identities collide...
AI-Generated Content is a Game Changer for Marketers, but at What Cost?
Goizueta’s David Schweidel pitted man against the machine to create SEO web content only to find that providing an editor with bot-generated content trounces...
How Do You Retain Black Female Talent?
The case for diversity in the workforce is well established, and it is backed by science. Savvy organizations are increasingly keen to capitalize on...
Properties on Confederate-named U.S. Streets Sell for Less
Houses on streets that are named after Confederate figures or themes sell for 3% less than similar properties in neighboring areas, says a new...
Do Alerts Actually Help Customers Manage Their Data Allowance Better?
Has your cell phone data ever inexplicably slowed down? Worse still, perhaps you’ve had a mobile bill come in way higher than you expected....
