Goizueta Business School’s Master of Science in Business Analytics program welcomed its 2025 cohort to campus this July. The program attracts students aspiring to become effective data scientists by exploring the intersection of business, data, and technology. Over the course of the STEM-designated program, students learn data visualization, artificial intelligence, machine learning, managing big data, social network analytics, and more.
“We are thrilled to welcome the new MS in Business Analytics Class of 2025. These students represent a talented group from all around the world,” says Zuzana Hlavacova Gurung, associate dean of specialized masters programs. “The program now offers four curriculum tracks in AI in Business, Business Analytics, Marketing Analytics, and Supply Chain Analytics. We are excited to provide students the opportunity to further tailor their academic experience and personalize their analytics career path.”
Goizueta’s 2025 cohort of the MS in Business Analytics program is a globally diverse group. The program’s 74 students represent 13 countries and bring with them an average of 3.2 years of work experience. In addition, nearly half of the students are women (47 percent), and 85 percent of the cohort hail from outside of the United States. Also an ambitious group, 14 percent of the students are pursuing a dual degree at Goizueta, one of the only business schools in the country to offer such a pairing.
The 2025 Master of Science in Business Analytics cohort includes:
- – A competitive badminton player who has traveled the world to compete
- – A 76th generation descendant of Confucius, with a hand-written family genealogy book
- – A professional-level Overwatch (video game) player
- – A member of a dance crew that has performed in front of audiences as large as 5000
- – The director of two theater plays as an undergraduate student
- – A programmer who re-created the core features of the Pokémon game using C++
Project-based Learning
Project-based learning is at the heart of the MS in Business Analytics program. Every student in the program takes part in a semester-long experiential learning opportunity. This practicum project puts the students’ foundational coursework and training to task. As part of this project, student teams join forces with corporate sponsors to solve current, real-world business problems. Ramnath Chellappa, professor of information systems and operations management and academic director for MS in Business Analytics, calls the practicum the “crown jewel” of the program. He refers to the practicum as “a kind of internship.”
“The students go on to solve a real business problem that really matters to our client,” Chellappa explains. “That way, the students verify that all the techniques that they’ve learned are applicable to what the industry cares about.”
Each year, the business analytics program hosts the day-long Business Analytics Conference. This past April, more than 200 industry practitioners, alumni, academics, and students gathered to network, share insights, and discuss emerging trends.
Goizueta’s STEM-designated MS in Business Analytics combines business, data, and technology to make you an effective business data scientist for a data-driven world. Learn more.
