Faculty at Emory University’s Goizueta Business School are renowned for their scholarly contributions. They extend their expertise beyond the classroom to influence a wider audience through their publications. “Our faculty are at the forefront of research that not only advances scientific discovery but also shapes business practices and informs policy debates,” says Wei Jiang, author, vice dean for faculty and research, and Asa Griggs Candler Professor of Finance. “Our work spans multiple disciplines within business and cross-pollinates with a wide array of fields across Emory University and beyond.”
Emory Business is pleased to share the following books written by Goizueta faculty.
Saloni Firasta-Vastani, Associate Professor in the Practice of Marketing & Jagdish Sheth, Charles H. Kellstadt Chaired Professor of Business
Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Pricing is often a key strategic tool for increasing profitability, but it can also be used for societal good. This book shows how effective pricing can reduce carbon emissions, promote eco-friendly products, and improve health outcomes and quality of life. Written by experts in pricing strategy, the book connects organizational purpose with practical tools for implementing change through pricing.
Jagdish Sheth, Charles H. Kellstadt Chaired Professor of Business
Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement
This edited volume explains how artificial intelligence (AI) can enhance customer service by increasing customer engagement, improving user experiences, and boosting customer and employee well-being. The book addresses these issues through real-world examples. It offers a global perspective on AI in customer service, covering customer well-being, data and technology integration, and customer engagement.
India’s Road to Transformation: Why Leadership Matters
Since gaining independence in 1947, India has been led by 14 prime ministers, some of whom have greatly advanced its socio-economic development. This book highlights how various leaders, inspired by Mahatma Gandhi’s unifying philosophy, have used their influence to improve the lives of Indians through transformative economic and social policies.
Wes Longhofer: Goizueta Foundation Term Associate Professor of Organization & Management
Social Theory Re-Wired: New Connections to Classical and Contemporary Perspectives
This social theory text offers the structure of a traditional print reader with the flexibility of a comprehensive interactive website. It features readings from notable classical and contemporary theorists, organized around core themes such as the puzzle of social order, the dark side of modernity, and identity.
Wei Jiang, Vice Dean for Faculty and Research and Asa Griggs Candler Professor of Finance
Analytics for Finance and Accounting: Data Structures and Applied AI
This book teaches students how to combine AI with accounting and finance data. Instead of starting with programming, the book first introduces domain data, textual features, and relevant use cases. It then covers emerging technologies and how to apply AI and machine learning tools to analyze unstructured financial data, like conference call transcripts and annual reports.
Foundations and Trends® in Finance: Corporate Governance Meets Data and Technology
Corporate governance includes the processes, customs, policies, laws, and institutions that influence how a corporation is directed and controlled. In this booklet, Jiang and Li explore three key themes: the redefinition of information and information asymmetry through big data, blockchain technology’s potential to transform shareholder voting and blur the line between securities and tokens, and the impact of smart contracts on decentralized governance through decentralized autonomous organizations.
Lakshmi Shankar Ramachandran: Associate Professor in the Practice of Finance
Fintech and Sustainability: How Financial Technologies Can Help Address Today’s Environmental and Societal Challenges, featuring a chapter by Lakshmi Shankar Ramachandran
This book overviews fintech applications and their impact on sustainable finance. It explores how financial technologies can boost sustainable investments and corporate decisions, helping to achieve sustainable development goals. Considering practitioner and academic perspectives, it examines how fintech can improve sustainability practices, address potential threats, and discusses policies and regulations to enhance sustainability benefits.
Karl Kuhnert: Professor in the Practice of Organization & Management
The MAP: Your Path to Effectiveness in Leadership, Life, and Legacy
Great leadership isn’t about winning, pleasing people, or holding titles. It’s about making a unique contribution to your family, friends, community, organization, country, or the world. It requires wisdom, courage, and effort; it’s not an automatic result of aging. Based on decades of research on adult development, The MAP explains how we can take control of our growth and accelerate progress in leadership, life, and legacy.
Kuhnert is creating a chatbot to accompany the book with the idea of rereleasing the book with the coaching chatbot to personalize the content for readers.
Goizueta faculty apply their expertise and knowledge to solving problems that society—and the world—face. Learn more about faculty research at Goizueta.
