Professor Jagdish Sheth, Charles H. Kellstadt Chair in Marketing, is going to need more space in his award case. Over the more than five decades of his distinguished career, he’s been named Marketing Educator of the Year twice, given the Viktor Mataja Medal from the Austrian Research Society in Vienna and received all top four academic awards bestowed by the American Marketing Association, just to name a few. And now, Professor Sheth has been awarded India’s third-highest civilian award, the Padma Bhushan, for literature and education, an award which is the equivalent of the Presidential Medal of Freedom in the United States. He is only one of four Indian Americans among the 140 recipients of this award, which recognizes “Indians who have made exemplary contributions on a global scale and generated national pride.”