As businesses increasingly incorporate social media into their strategy, the need for companies to understand and utilize large quantities of data collected through digital media grows. In response, business schools are developing courses that bring social media and digital data into the classroom. Bloomberg Businessweek recently published the article “B-Schools are putting consumers under the social media microscope, “ which features Goizueta’s David Schweidel, associate professor of marketing.
Schweidel offers a course in digital and social media strategy. Through a partnership with Topsy, a company that provides access and analyses to public social web data, students will complete projects relating to social media conversations about recent controversies. Examples include Paula Deen’s use of a racial slur, steroid use in baseball, and the outcome of the Trayvon Martin case.
