Emory University’s Goizueta Business School is pleased to announce the launch of The Emory Marketing Analytics Center (EmoryMAC) with industry guests and thoughts from the school’s renowned marketing faculty.

Members of the business community are invited to Goizueta’s campus March 25 for a day-long event that will combine academic theory with industry examples of successful analytics uses in 2010. Discussions will focus on areas of social media measurement, consumer customization and customer relationships management. The day will feature presentations and commentary from senior leaders in marketing from Atlanta in various industries.

Planned presentations include representatives from founding EmoryMAC sponsors Delta Air Lines and Ariba along with Nike, Chick-fil-A, Turner and Intercontinental Hotels Group. A keynote address will be given by Jeff Robertson, Vice President of SkyMiles at Delta Air Lines.

Who: Atlanta marketing professionals, undergraduate and graduate business students
What: EmoryMAC Spring Conference – Leveraging Marketing Analytics for Business Performance
When: Friday, March 25, 2011 (8:00 a.m. to 4:30 p.m.)
Where: Emory University’s Goizueta Business School
Costs (prior to March 20, 2011): Corporate/General Rate ($50), Current Goizueta Student Rate ($25), Current Non-Goizueta Student ($40), Goizueta Alumni ($40)
RSVP: Click here to reserve your space

Log on to http://goizueta.emory.edu/marketinganalytics/ for more conference information.

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